新华网融媒体未来研究院

致力于传媒融合发展模式及技术、产品研发的智力研究机构

新华网·融媒体未来研究院（FMCI）是致力于传媒融合发展模式及技术、产品研发的智力研究机构。秉承以人为中心、围绕用户体验不断进行技术与机制创新的理念，将人工替代与人的功能强化相融合，探索“硬件+软件+互联网服务”的模式。

用户第一

浸入生活方式“衣、食、住、行”各个领域，即时、准确了解用户真实体验

把握每一秒广告效果、洞察每一刻用户感受

研究领域：传播效果监测、儿童情商分析、关注度预警提示、体感研究

与荷兰国家数学计算机中心（CWI）联合，为下一代生态媒体依赖的传感器核心支撑技术，开展前瞻性国际化合作研究。与多家网站、报社、电视台及文化创意企业等开展合作。

正与英美荷兰等国科研机构联合开展研究，设立全球电影评测中心。

11月于上海，与中国国家话剧院合作，圆满完成《战马》“袭”心——国内首次剧场传感实验。

The first Biosensor User Experience Research Laboratory in China – Userspriority

Evaluate the effects of the advertising, put insights into the users’ experience.

Research areas include: Surveillance of the communication effects, Children’s EQ Analysis, Attention Rate early warning, Motion sensing Research.

Collaborating with CWI (The National Research Institute for Mathematics and Computer Science in the Netherlands), the lab researches the prospective international cooperation for the core support technology of sensor which the next ecological media generation relies on,researching the prospective international cooperation. Cooperating with a number of websites, newspapers, television and cultural creative enterprises, etc.

Collaborating with British, United States, Holland and other national scientific research institutionsto set up a global film evaluation center.

November Shanghai, in cooperation with the National Theatre Company of China, the lab completed the first theater Biosensor experiment successfully, which is the first time in China.

精准营销

“橙”系统以营销效果收费改变传统广告模式

“一滴滴卖流量”——

已具备瞬间并发运算能力30亿次、日均百亿级人群数据挖掘分析的能力

智能化搜索-数据挖掘-精准营销

与多家技术、媒体、电商、旅游等机构、企业开展合作

Subversion of the traditional advertisement system – Precision Marketing

The charges of the “Orange” system that based on the effects of marketing, changes the traditional advertising operation mode.

“data usage selling”

Intelligent Search - Data Mining - Precision Marketing

Cooperating with a number of technology companies, media, E-commerce companies, travel agencies.

医疗传媒应用

——循证医学与数据挖掘

预警预告公共危机与健康隐患，

增强政府应对公共安全风险主动性，

充分应用新华网授权发布雾霾等信息资源，

将与国际一流研究机构及政府部门联合开展数据挖掘研究。

与英国诺丁汉大学建立长期合作关系。

Biosensor technology+ Mobile clinical media applications – evidence based medicine and data mining

Early warning on public crisis and health risks,

Enhance the government’s initiative response to public safety risk,

Released the information resources, such as the haze, under the Xinhuanet’s authorization,

Cooperate with the world's leading research institutions and government departments, the lab effects to research on data mining.

Long-term research cooperate with University of Nottingham.

传媒情报分析

依托传媒数据分析优势，以电子合同未来的广泛应用切入电商领域。

电子合同终将解决传统合同签订模式日益跟不上电子商务发展的问题

《可信电子合同规范》国家标准将最终施行,可信电子合同订立、存储和管理等若干问题可有效保障电子商务企业和消费者利益。

与授权机构联合研发合同数据中的商务情报分析

Media Intelligence Analysis on E-commerce

Relying on the advantages of media data analysis, engage in electronic business with wide applications of electronic contracts.

Electronic contract will solve the problem that the traditional contract sign pattern is falling behind the development of electronic commerce.

Trusted electronic contract specificationnational standards will eventually be implemented,The issues of the establishment, storage and management of trusted electronic contract can effectively protect the interests of e-commerce enterprises and consumers.

Cooperate with authorized institutions, the lab effort to research and develop business of intelligence analysis of contract data.

“蝙蝠侠”

等杀手级应用

应用范围：

从国家信息安全、传媒应用、网络反恐、信源监测、危机预警，到违法低俗广告监测、取证封堵，高速封堵、查处超短流。

“Batman” – Applications of journalism drone service and supervision

Application range:

From national data security, media application, network anti-terrorism, info-source monitoring, crisis early-warning,To Illegal and vulgar advertising monitoring, forensic sealing, high speed sealing and investigate and deal with the ultra short process.

国际化合作

社会媒介化和媒介社会化已使传媒成为素养融入社会生活每个细胞，未来传媒业作为独立行业形态或将逐渐消弭，把握趋势就能引领潮流、形成导向、实施影响。

研究院已与多家国际一流研究机构建立科研、技术合作，包括荷兰国家数学计算机中心（CWI）、美国密苏里大学新闻学院、英国诺丁汉大学、诺丁汉特伦特大学、巴斯思巴大学、伯明翰城市大学、香港浸会大学、美国电影摄影师工会技术协会等。与中国新闻技术工作者协会、中国网络传播学会及国内各大高校等开展长期合作。

Open international media technology cooperation

mediated society and socialized media have made the media become an accomplishment, and integrate into the social life.

Media may gradually eliminate as an independent industry in the future.grasping the trend will be able to lead the trend, form the guidance and exert influence.

Future Media Convergence Institute of Xinhuanet has established scientific research and technical cooperation with numbers of world leading research institute.

Including CWI, University of Missouri School of journalism, University of Nottingham, Nottingham Trent University, University of Bath Spa, Birmingham City University, Hong Kong Baptist University, American film Photographers Association and so on.

Cooperating with the China News Technical Workers Association, the China Network Communication Society and major universities in China in long-term.

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